Zero Defect Zero Effect


To enable the advancement of Indian industry to a position of eminence in the global marketplace and leverage India’s emergence as the world’s supplier through the ‘Made in India’ mark. MISSION:To develop and implement a ‘ZED’ culture in India based on the principles of: Zero Defect (focus on customer) Zero non-conformance/non-compliance Zero waste Zero Effect (focus on society) Zero air pollution/liquid discharge (ZLD)/solid waste Zero wastage of natural resources.