During the COVID-19 pandemic, as the world reels from the compounded effects of lockdowns, travel bans, and the ensuing economic and food crises, the need for accurate and verified information is essential to combat the virus, and potentially lifesaving. Unfortunately however, misinformation has spread with vigor rivaling the virus in its spread and contagiousness. This has the effect of heightening health risks, creating panic and division, and otherwise complicating efforts to effectively combat this virus that has brought the entire world to its knees and exacerbated inequality. Accurate and verified information, on the other hand, empowers people with the knowledge they need to stay safe while simultaneously building trust within society and between nations at a time when it is needed most.
Enter Verified, an initiative of the United Nations in collaboration with Purpose. Verified’s mission is to provide content that counters the spread of misinformation with verified fact-based advice and stories. Organisations, businesses, civil society, and media platforms all partner with Verified to achieve this. Relying on everyday people, its team of communicators, creatives and researchers produce content based on the latest information and guidance from the United Nations, the World Health Organisation, and other UN agencies.