Soft measures for SDG 3 Good health and well-being - Ensure healthy lives and promote well-being for all at all ages
Applying general policy interventions and having the newest technology is essential but not enough for an effective behavioural change towards a more sustainable future. Policies and technology provides tools for sustainable change. However, the way of people using it depends a lot on how applicable it is. Connecting policy and technology to actual people, bringing it to their daily lives, overcoming their fears and prejudices, meeting their expectations and understanding the decision making process is integral part of the desired change.